Control Your Diabetes. For Life. Campaign – Emphasizes the importance and benefits of controlling blood glucose, blood pressure, and cholesterol on diabetes. It's not easy, but it's worth it. – Communicates the seriousness of diabetes, the importance of managing the disease to prevent or delay complications, the idea that managing diabetes is not easy but it is worth it, and the importance of making a plan. Small Steps. Big Rewards. Prevent type 2 Diabetes. Campaign